We audit business mobile apps for clients considering a rebuild. Four causes of death appear over and over:
1. The app does what the mobile website already does.
2. First install to first value > 3 minutes.
3. Push notifications not enabled by default.
4. No weekly-release plan → the app rots on the store.
Fix these before you build, not after. Book a call if you're weighing app vs mobile web.
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