Most brands start on Shopify. That's usually the right call. Graduate to custom when:
– Volume needs custom infra (10k+ SKUs, multi-warehouse).
– You need Africa-specific payment flows (USSD, bank transfer, split payments).
– Wholesale + retail tiers with distinct pricing.
– Fulfilment that doesn't fit Shopify Flow.
SLEM builds African-first e-commerce that supports what Shopify quietly can't. Book a call if any of the above hit.
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