Every SaaS purchase should start with this question: will an off-the-shelf tool cover 80% of my workflow?
If yes: buy. Save your engineering budget.
If no (or the workflow IS your competitive edge): build. Own the code.
We build custom software when clients need to own the workflow that differentiates them. If Salesforce or HubSpot solves it, we say so. Honesty pays the bills.
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